An employment agency’s relationship with his candidate

As a recruitment agency and employment business we are responsible for attracting candidates to our client and their job role; we are also responsible for matching the candidates we attract to the right company and the right positions.

Through building strong and open relationships with our clients and candidates we gain a better understanding of the recruitment needs and employment preferences for both parties.

We work closely with our candidates to fully understand the skills and experiences they have as well as the job they are looking for, but we also take the time to understand the sort of person they are, their characteristics and personality traits so we can match the person to the business and not just the skills to the job.

Here at aspire cambridge we class ourselves as one of the most pro-active recruitment agencies and recruitment businesses in Cambridgeshire because we ensure that we treat our clients and candidates extremely well – we always aim for that ‘match made in heaven’ for our placements based on skills and experience as well as personality. A person and a company need to fit for the placement to be successful and enjoyable for both the client and the candidate.

We have seen research that states a candidates biggest frustration when working with a recruitment agency is the lack of feedback; our recruitment consultants here at aspire cambridge ensure that we give feedback wherever possible from the application form right through to the interview; whether the candidate is successful or not. Our recruitment consultants have all been through the recruitment process themselves so they know how important feedback is to a candidate.

We work hard to always provide our candidates with the best possible candidate journey; ensuring that we treat our candidates as we would like to be treated ourselves. We don’t treat our candidates as our next pay check, instead we treat them as our friends and our clients, making sure they get the right job for them as we know this is what makes a successful placement and gains us trust and respect from both the candidate and the client. If the candidate is not happy in the role the client won’t be happy either, so we will never try and force the two together.

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Successfully Calculate Your E-Commerce

You always want to invest money so that you get back more than you originally invested. However, if you don’t know how to properly estimate what it is that you are getting back, you might be missing out on revenue opportunities. Knowing how to properly calculate your return on investment also enables you to make smart decisions when it comes to investing your money.

 

To accurately calculate your ROI, you need to make sure you have taken the necessary steps to track all sales and conversions. There are two ROIs that will allow you to accurately evaluate how your campaigns are performing.

First, you can track direct sales, meaning that that the user goes to your website and makes a purchase, or a one-click sale. This is not an ideal way to track your sales because most users do not purchase right away. This will be your ROI No.1, which is calculated by finding the difference between the value of sales and the cost, and then dividing that by the cost, or (value of sale – cost)/cost.

In order to track sales that are indirect, you will need to tag your ads. This adds additional values in the URL that do not change the URL destination. They also allow you to see exactly what the user clicked on, such as an ad that led to your homepage, contact page or a specific product. On Facebook and Bing, you can add these as UTM parameters; Google uses auto-tagging.

Most advertisers think the Facebook pixel does this; however, the pixel only tracks direct sales and indirect sales within a short time period. If you were to go back to the website and purchase after a few hours, the UTM parameter would catch this, not the Facebook pixel.

Once you have tags in place, you will then be able to track assisted sales, which brings us to ROI No.2. Assisted sales are those who click your ad, go to your website, leave your website and buy later. For example, if you are shopping for a pair of shoes but leave the website to see if Amazon has a better deal, then go back to the brand website and purchase, this is an assisted sale and can only be tracked by UTM parameters.

Facebook tracks sales through the Facebook pixel. If Facebook tells you that you have eight sales and you go to Google and see you have five sales, then you have a difference of three. Those three conversions are assisted conversions. To see those and know where they came from, you need UTM parameters.

ROI No.2 includes your direct sales and assisted sales so that you have an accurate ROI calculation. It is calculated by adding your direct sales and assisted sales, subtracting the cost from that number, and dividing that difference by the cost, or ((direct sales + assisted sales) – cost)/cost. This is important when analyzing the bottom line of your business. Your ROI No.1 could be negative, leading you to think that you have a negative ROI, but when factoring in the ROI No.2, your business most likely has a positive ROI overall. With this in mind, it is important to know how to accurately optimize your ROI.

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Indian staffing industry

New Delhi, Dec 1 (PTI) Indias staffing sector, with estimated total revenue of Rs 27,000 crore, is expected to register 12 per cent this year, says a report.

According to Indian Staffing Federation, an apex body of flexi staffing industry, the sector which comprises 15 leading firms that account for Rs 270 billion in revenues is projected to grow 12 per cent this year and 10 per cent the next year.


In India, the staffing industry clearly does not have a challenge of addressable market and it is gratifying to witness the rapid growth being shown by each of the organised staffing firms to tap into this opportunity on one hand and enabling rapid job creation on the other, ISF President Rituparna Chakraborty said.

The report noted that the top three firms including two home grown firms TeamLease and Quess along with Swiss headquartered Adecco together account for 20 per cent of the total market share in India.

The five largest staffing companies in India, based on 2015 revenue include TeamLease with a revenue of Rs 1,986.9 crore, Quess Rs 1,959.4 crore, Adecco Rs 1,500 crore, Randstad Rs 1,348.5 crore and Manpower Group Rs 799.1 crore.

Chakraborty further said demonetisation and implementation of GST in recent times shall definitely be a force multiplier to the growth of staffing in India.

The staffing industry provides a platform for recognised employment, work choice, even compensation, annual benefits and health benefits for temporary workforce that constitute a sizeable segment of Indias total workforce. PTI DRR SBT SA

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HR Solution Platform

Bangalore-based employee onboarding and engagement platform Tydy has raised $275,000 in angel investment from a group of individuals, including existing investor Bhupen Shah, former co-founder of Sling Media. Others who also invested in the firm are Jayesh Parekh, managing partner at Jungle Ventures and co-founder of Sony Entertainment in India and Sanjay Sathe, founder of outplacement firm RiseSmart, which was later acquired by Randstad.

The startup will use the capital for marketing and sales. We have grown to a phase where we can focus on making repeatable profits, therefore, our focus now is more on sales and marketing and managing deployments, Kiran Menon, chief executive and co-founder of Tydy told VCCircle.

Tydy’s mobile-first HR automation solution offers three key components to enterprises – employee onboarding, engagement and retention. ‘Tydy Onboarding’ automates the entire onboarding process, helping enterprises save on costs and strategic resources. For employees, it offers a gamified, mobile-first interface to easily complete the enrolment forms. ‘Tydy Listen’ is an employee engagement tool that helps firms receive regular feedback and sentiment analysis from employees. ‘Tydy Score’ is a predictive engine that collates data points right from onboarding, feedback, and sentiment analysis to create a single profile or score for every employee.

Owned and operated by Pagestitch Inc., Tydy’s client base includes Lowe’s, Taj Hotels, Kotak Mahindra, Sanofi, and Bajaj Finance.

Tydy was founded in 2013 by Menon along with Nikhil Gurjer and Gaurabh Mathure. Menon worked with web browser firm Opera Software and Gurjer was associated with mobile services firm Mobivatar Interactive and Crystera Technologies in the past. Mathure, who handles Tydy’s US operations, previously worked with advertising agency R/GA.

Initially, the firm offered a mobile collaboration tool for sales and marketing teams. The platform helped businesses manage their content and communications. Later, Tydy pivoted its entire product and launched the beta version of the HR tools in December 2015.

We consciously decided to stop that product and relook our assumptions. We did market research again and realised the need for mobility solutions was much higher in the HR departments of organisations and in a few critical processes. That’s when we made the pivot, Menon explained.

The company had raised $138,000 from a group of angel investors, including Sling Media’s Shah, in September 2014 for the sales product.

The startup was part of the maiden edition of IT major Oracle’s startup accelerator programme, which was held last year in June. Other firms that were chosen for the programme are ExpertRec, a plug-n-play search and recommendation engine for online marketplaces; Niyo Solutions, a fin-tech startup focused on alternate payment mechanisms; Ray iCare, an Internet of Things and artificial intelligence-based non-contact health and sleep monitor for babies; and Vear, an AI and VR-based content distribution and marketing platform.

The six-month Oracle Startup Cloud Accelerator Programme (OSCA) provides emerging firms mentorship from Oracle and industry experts, a co-working space, access to Oracle’s customers and partners, and free access to Oracle Cloud including training. On the last day of the programme, startups can pitch their idea to technology investors and leaders.

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