Pemex Consultancy Gurgaon : Career Info for a Cardiovascular Technologies Degree

Degrees in cardiovascular technology prepare students to treat problems with the vascular system and arteries. Find out about the curricula of these programs, and learn about career options, job growth and salary info for cardiovascular technology graduates.

Essential Information

Under the direction of physicians, cardiovascular technologists perform different procedures to determine the health of a patient's vascular system and arteries. These procedures include stress tests and echocardiograms. Cardiovascular technologists monitor patients during procedures and may also schedule appointments and care for specialized equipment. Students interested in working in the cardiac care environment usually get their associate's degree. In these programs, students can take classes like pharmacology, patient care, and human anatomy. In order to be considered for a lot of the careers in this field, students must pass certification exams.
CareerCardiovascular Technologists and TechniciansDiagnostic Medical Sonographers
Education RequirementsAssociate's degreeAssociate's degree
Other RequirementsCertification recommendedCertification recommended
Job Growth (2012-2022)*30%46%
Mean Salary (2014)*$55,210$68,390
Source: *U.S. Bureau of Labor Statistics

Career Options

Those looking to get their degree in cardiovascular technology have many routes to take in the medical field. Most of the career options focus on treating patients with cardiovascular and artery problems. Below are descriptions and overviews of three possible career choices for cardiovascular technology graduates.

Cardiovascular Technologist

Cardiovascular technologists employ non-invasive and invasive procedures in order to diagnose and determine appropriate treatment for heart disorders. An example of an invasive diagnostic test is cardiac catheterization in which the technologist checks for blockages by inserting a small tube into a blood vessel and maneuvering it into the heart with the use of X-rays and a monitor. Non-invasive procedures include echocardiography, vascular Doppler and electrocardiography. The cardiovascular technologist performs the test, and the data is relayed to a physician for a diagnosis. Other duties may include recording and reviewing medical history and equipment maintenance.
According to the U.S. Bureau of Labor Statistics (BLS), the field of cardiovascular and vascular technology will experience job growth of 30% for the years 2012-2022 ( The BLS also reported that cardiovascular technologists and technicians earned $55,210 as a mean annual salary in 2014.

Vascular Technologist

Vascular technologists aid physicians in diagnosing disorders that affect the circulation. These technologists examine arteries and veins for abnormalities and perform non-invasive procedures, including ultrasound imaging, in order to uncover irregularities or illnesses. They use ultrasound instrumentation in recording vascular information such as vascular blood flow, changes in limb blood volume, oxygen saturation and peripheral circulation. Vascular technologists report the information gathered by vascular testing to cardiologists, who then make decisions regarding diagnosis and treatment.

Cardiac Sonographer

Cardiac sonographers, or echocardiographers, use ultrasound techniques to examine and obtain images of the heart chamber, vessels and valves by creating echocardiograms. An echocardiogram may be taken while the patient is either physically active or resting. Technologists may give medication to patients who are physically active to assess their heart function. Cardiac sonographers may also assist physicians in performing transesophageal echocardiography, which is the insertion of a tube in the patient's esophagus to obtain ultrasound images.


4 Social Media Reports That Will Boost Your Audience Engagement

 In the early days of social media marketing, the number one goal for businesses was to amass huge followings, and for good reason. It was a time when there was no limit to organic post reach, and the companies with the largest social audiences benefited the most with totally free advertising.
Unfortunately for those early adopters, the networks have matured, the business models have grown and nowadays brands are lucky if even a fraction of their social following see their posts. That’s why marketers need to completely rethink the way they approach social as an organic channel.
Where before social marketing was all about building a giant audience, today social marketing is about providing quality, relevant content to your audience so that you can engage with them as individuals and attract them as a customer. But in order to really provide your social audience with engaging content, you need to figure out who they are. This can be done with some of the reports available online.
This post will cover how to use data to find your perfect social audience, and how to look at reports on past performance to find out which content resonates with your audience.
Who are the people that are interacting with you on social media? There’s a chance that you or your community managers can name some of the top influencers within your social following, but who is your average reader? One way to get a tremendous increase in social engagement is to answer this question, and create content that resonates with those individuals. Here are some of the reports available to you that can be used to figure out just who your average social engager is.
Let’s start with Facebook. Facebook has a plethora of information on your fans and followers. One way to access that information is through the Facebook Insights tab found on your brand’s homepage.
If this is your first time using this tool, take a look around at some of the great data at hand. Otherwise, navigate over to the People tab to start pulling data on your fans and followers.
The above screenshot is looking more specifically at the People Engaged section. It’s better to look at People Engaged since this shows the demographics of the people who are more inclined to actually engage with your social posts.
The first data you’ll see breaks down the various ages and genders of the people who are engaging with your Facebook posts. For example, the graph below shows that of all the people interacting with Sprout Social, 21% are women ages 25-34.
Various age groups and genders are likely to interact with content differently. That’s why it’s a key advantage to figure out your main audience and create posts catered to their interests.
Similar to Facebook, Twitter offers audience insights within its analytics dashboard. After you access your analytics page, navigate to the tab addressing your Followers.
Assuming you have enough followers, this tab has information on their gender, income, education and more, which will help you create content on Twitter that this audience is more likely to interact with. However, the tab doesn’t include age data. One option is to use Sprout’s Twitter Analytics.
Followerwonk is a Twitter tool created by the software company Moz. If you have access to the tool, choose the Analyze tab from your dashboard.
From here you can enter any Twitter handle and scan their followers. The data provided is similar to Twitter’s, but the one we’re most interested in for creating demographic-driven content is the gender section.
Most of the networks don’t provide as robust data as Facebook and Twitter, but never fear: Google always has your back. Access your account and navigate to Audience > Demographics > Overview.
After that, you need to +Add Segment, that looks at the Traffic Sources you’re interested in finding demographics for, like Pinterest.
Location-based geo–targeting is a very powerful tool for social media marketers. It’s possible for you to pull reports to find some of your most engaged cities, states or countries, and then write and distribute topical content to those locations for better response. For instance, creating a post for a specific city could call out the hometown sports team.
Back on the Facebook Page Insights report, just a little below the age and gender information, you’ll find data on where the people engaged with your page are located.
So the company in the example above could see some increased engagement if they targeted a post to their Chicago audience that called out The Cubs (or the White Sox if that’s what you’re into…).
You’ll find location information when you access your Twitter Analytics the same way as in the previous report, but this time you’ll need to navigate over to the second tab.
In the right column you’ll find information provided by Twitter on both the country and region your followers are in.
Followerwonk preserves your reports for 60 days, so you should be able to find the same presentation you used when looking at the Demographics report. Followerwonk actually puts your followers’ location data in an interactive map.
Similar to the Demographics Reports, if you can’t find location data for the other networks look to Google Analytics. Access your account and navigate through
Audience > Geo > Location.
After you create the custom segment looking at the social source, Google provides data on users by country, city, continent and subcontinent.
Now that we know who our audience is, it’s a good idea to think about the content that they like. One way to do that is to look at your past social media performance to see which of your posts received good engagement, then use that information to dictate your strategy moving forward. A few of the platforms that we’ve mentioned so far have the ability to analyze old posts for performance, but I want to focus on two that do a great job.
Just like with the other reports, you’ll need to navigate to the Analyze tab of your dashboard. The difference this time is that instead of choosing to “analyze their followers’ you want to choose ‘analyze their tweets’.
Followerwonk uses Retweets as the main metric for deciding what makes the most important Tweet. In the example above I chose to look at Social Media Examiner. Followerwonk shows that this is their most important Tweet over the time period.
Social Media Examiner can look at this and decide that if they create more fun content that resonates with social media managers, they’ll see more engagement.
Sprout Social is a social media management platform that also gives you analytics on your past social media performance.
Sprout has a number of key performance indicators (KPIs) that you can look at to find out which of your pieces of content perform well. You can then study those posts so that they can inform your content strategy moving forward.
Once you’ve figured out who to target and what to post, the next question on your mind should be “when to post.” And you wouldn’t be the only one, either. This Google Trends graph shows just how fascinated people are with finding the perfect time for posting.
However, the best time to post for one brand may not be the best time for another. That’s why you should look at these reports to find your unique perfect post time.
Access your Facebook Page Insights again, and go to the Posts tab. This is where you’ll find additional information on your fans, such as when they’re online.
Although this doesn’t say when you get the most engagement, it does have information on the days of the week and hours of the day when your fans are most likely to be online. Posting content at these peak days and hours should lead to an increase in your engagement.
Unfortunately, Facebook is one of the only networks out there that provides data on when your users are accessing the site. However, you can always pull data manually to look at which days are performing best. Or try talking to your community manager; most of them have a good idea of which days and times get great response. If all else fails, try a tool like Sprout Social that automatically post your social messages at the time that will yield the most audience engagement.
No two brands have an identical social media following, so it really doesn’t make much sense to use a one-size-fits-all content strategy. Taking the time to analyze your unique social media audience allows you to develop a content strategy that caters to them, which will set you leagues above the competition.


8 Creative Tips for Creating Your Own Valentine’s Cards

 Be sure to catch the eye of your love interest this Valentine’s Day with a beautifully designed card. In this article we’ll look at eight professional tips for making your cards look especially unique and design-forward, and share some great templates for achieving your perfect design.
Sending a Valentine’s card might be daunting, but there’s no need to worry when your card looks as good as these.

Vintage-inspired design isn’t going anywhere this year, and kitsch 1950s styles are having a moment in particular. These retro Valentine’s cards have been given an Americana twist with script typefaces and signage-inspired callouts. 
Retro Valentine's Cards
Try out these tips for achieving the punchy mid-century look; it certainly won’t fail to brighten someone’s day:Use muted colors in pastel tones, like rusty red, sky blue, dusky pink and egg-yolk yellow.Set type on a slightly angled or curved baseline, to give the design an authentically retro feel.

Retro Valentine's Cards
Place drop shadows behind headers, to imitate the look of old-school diner and cinema signs. Use ribbons, banners and kitsch arrows to frame items of text. Apply a papery texture or filter to the background or foreground of the card to achieve an aged effect.

Retro Valentine's Cards
Keep text simple and concise, to make your declaration of love center-stage.
Ahh, the charms of modern-day romance. If you met your partner on Tinder or eHarmony, you might want to pay tribute to the way you met with a suitably tech-forward card design.This app-inspired card design discards traditional flowers, pink and roses in favor of a much more pared-back style that wouldn’t look out of place on a Facebook feed.
Modern Valentine's Card
Modern card styles can be a breath of fresh air and refreshingly gender-neutral. Follow these tips for recreating a clean, modern card design:
Apply a palette of punchy primary colors and create an app-inspired layout with a grid of colored sections. Say it with emojis—place a single icon, emoji or simple line graphic in each section.Use clean, sans serif fonts and avoid fussy script type.Keep things clean with a pared-back, white background.
 Hand-crafted cards have a nostalgic charm, and have the added bonus of looking as if you’ve gone the extra mile to create a card with a hand-painted design. But if painting’s not your strong suit, you can still recreate this simple yet strong style digitally.
painted valentines card
Painterly Valentine's Card
If you’ve created a graphic in Adobe Illustrator, go to the Brush Definition panel at the top of the workspace and open up the Brush Libraries Menu. Choose Artistic > Artistic_Paintbrush to open up a range of painterly brushes. You can apply the effect to the stroke of your graphic to give it a more hand-done feel.Alternatively, make a genuinely hand-painted love-heart more flexible by scanning a copy of the painting into your computer. Switch up the color in Photoshop, or transform the drawing into a vector in Illustrator using the Image Trace panel (Window > Image Trace), which can be easily scaled, distorted or recolored.If you’re looking for a quick fix for a lovingly hand-painted card, why not sneakily download this charming card from GraphicRiver instead?
Sure, red might be traditional, but unconventional color choices can make your Valentine’s card really stand out from the crowd.To show your potential beau how grown-up and glamorous you are, try a sophisticated combination of black, white and gold. Extra brownie points for adding a metallic foil to your design—guaranteed to dazzle your intended.Team it with an abstract love-heart and calligraphic text, as in this beautiful Valentine’s card, for a very elegant take on the traditional Valentine’s.
gold valentines card
Black and Gold Valentine's Card
Other unconventional color combinations with a sophisticated edge to try out on your card:
    Jade green and black
    Silver and midnight blue
    Gold and deep purple
There’s just something so enduringly romantic and vulnerable about a soft shade of pink. It may be a more conventional color choice, but it finds new relevance with vintage-style cards.Give your cards a design that wouldn’t look out of place on the set of The Grand Budapest Hotel with sugary pastel shades of pink, cream, baby blue and mint. 
pink vintage valentines
Vintage Pink Valentine's Card
Teamed with elegant calligraphic fonts and vintage-style touches, like ribbons and ornate borders, pink can look just right. To give your cards vintage charm, avoid garish hot pink shades—you want to channel Marie Antoinette, not your mom’s Eighties makeup.Looking for an easy-to-use template instead? Check out this sugary sweet confection from GraphicRiver.

Remember back at school when you had your first crush? Emulate that nostalgic feeling of romance with a chalkboard-style Valentine’s card.Chalkboard styles are super-easy to recreate. Simply set the background to a dusky board background, and layer chalky fonts over the top—set in an off-white swatch for the most authentic effect.Take inspiration from this charmingly rustic card template, and use a circular stamp border to frame your header. Adding doodle-inspired illustrations of hearts and arrows will complete the look.

chalkboard valentines
Chalkboard Valentine's Card
Sending your Valentine’s card can be scary enough, but how can you make sure that you get that elusive first date? Avoid the awkward aftermath with an assertive card that has a quirky twist. Why not design your card as an event invitation? There’s no need for this to be the real ticket—just make sure you give some details about the place and time to meet.Check out this Valentine’s event flyer for inspiration. Why not adapt this to create a Valentine’s card? 
valentines event ticket
Valentine's Event Ticket
Create a custom layout in Adobe InDesign, Photoshop or CorelDRAW, and get the card printed and trimmed professionally. Add a glossy coating to the print job for an extra-special touch. Design extras like bar codes and dashed folds add that extra dash of authenticity to the ticket design.Now all that’s left to do is to cross your fingers and hope your date shows up at the venue...
Looking for another quirky idea to make your Valentine’s card that extra bit special? Why not transform your card into a romantic postcard that looks as if it’s been sent from a far-flung, exotic place?

postcard valentines
Postcard Valentine's Card
Postcards are super-easy to create from home and don’t need to be placed in an envelope. Create two rectangular canvases, for the front and reverse of the card, no more than 4 inches high and 6 inches wide. Adorn the edges of your postcard design with vintage-style stamp graphics, and use the line tool to divide up the reverse of the card into two sections to make the card look authentic. 
Print the card on a thick, matte card for a luxurious finish, and make sure to apply a real stamp in the top right corner to make sure it gets delivered!
Valentine’s cards don’t need to be conventional or dull; there are plenty of ways you can inject more personality into your cards and create something that’s both heart-stoppingly romantic and utterly memorable.
Whether you want to give your cards a vintage twist or a modern edge, incorporate dazzling metallics or dusky pastels, or give your cards a completely different layout as a postcard or event ticket, you’ll be sure to create something that’s going to completely wow your love interest.Choose a design that reflects your personality and interests, and you can’t go wrong. With a bit of luck and a shot from Cupid’s bow, you might find that the recipient of your card finds your unique card suits them just perfectly too.
Happy Valentine’s Day!


10 Official Websites of Indian Celebs

 Hounded by the court and media for his hit-and-run incident a decade ago, Salman Khan decided to let the public know the true, untarnished facts and put up a website to do so. While this might not be a glamorous website, many celebs do have their own pers
1. Amitabh Bachchan

Big B’s official blog has almost 6 million likes and is updated almost daily. His blog is a platform for his inner thoughts, his views on the latest happenings and pictures he clicked or he likes. This Indian celeb’s latest post was about the Uttarakhand devastation – and undoubtedly, enjoys a huge fan following online as well.
2. Salman Khan

This has come across as a last-ditch attempt by Salman Khan to salvage his personal and professional image. A stark website with a white background which has the appearance of a blog – contains all the recent news, archives, updates and status of his criminal proceedings told from his point of view.
3. Mallika Sherawat

The official website of the actress is a beautiful one – with a dominant dual tone of chocolate brown and white. Mallika’s fans will find everything about her in this website –from biography and trivia to wallpapers, magazine covers and of course, her latest news.
4. APJ Kalam
Scientist and former president, Avul Pakir Jainulabdeen Abdul Kalam’s website is not glam – but contains a lot of information about his motivational speeches, latest addresses, Vision 2020 Missions and also e-papers. There is also a link to send a personal e-mail to the visionary.
5. AR Rahman

The musician’s official website is a simple yet glam one, done in white and shades of blue. The start page has AR Rahman holding a flag, and once you enter the site, you can find everything on him – from his recent music releases to his upcoming projects. You can also listen to his compositions online or even download his songs.
6. Shilpa Shetty
With a color scheme of orange and black on a white background, Shilpa Shetty’s personal website is as glamorous as the actress. This Indian celeb latest movie ‘Desire – The Journey of a Woman’ is featured in the website and you can check out her products, her personal message and even write to her on this site.
7. MS Dhoni
The Indian cricket captain’s website is a treasure for the cricket buff and his fans – a veritable goldmine of all the latest news and upcoming events, video and photo gallery and match highlights. Unfortunately, Dhoni’s website does not seem to have been updated for over a year now.
8. Aamir Khan
Another website that seems to have been highly inactive is Aamir Khan’s personal blog at His last sign-off message was on May 28, 2011 – and has not been around since then, which is a tragedy – because he gives his readers tidbits of his world without waxing eloquent.
9. Celina Jaitly

Undoubtedly the most beautiful official website on this Indian celeb list is that of Celina Jaitly ( It has a background of Persian orange broad brush strokes with some of her sketches thrown in. After she got married and became a mom, an interesting addition to the site is ‘CJay Baby Talk’ where she invites parents of twins to share their thoughts with her.
10. Ajay Devgn
The ‘Himmatwala’ star’s website’s color scheme is dominated by black and again, does not seem to have been updated after the release of the movie. And the link to the curiously titled ‘My Diary’ is dead. But all in all, does have the usual fare of the latest news, photo gallery and filmography of the actor. Everyone wants a piece of their favorite filmstar, sportsperson or musician – these websites personally overseen by them let you fulfill that craving.


How to find out if someone has deleted you on Facebook, Instagram and Twitter

 Ever been searching for an old friend, colleague or ex on Facebook, only to realise they've quietly unfriended you? Well now you can be alerted when you someone has pressed the dreaded "unfriend" button.Who Deleted Me, a new app and Google Chrome extension, will alert you when someone removes you as a friend. Unlike Twitter and Instagram, where follower lists tend to be public, Facebook's data is more closely guarded - the company does not offer its own feature to find out who has deleted you, and presumably, doesn't want to.

Who Deleted Me is not the first app claiming to provide a list of "unfriends", but has generated serious attention since launching last week. At present, however, its servers appear to be down with the sheer volume of traffic to the service. How to find out if someone has deleted youHere's how to check who has block or unfollowed you on Facebook, Twitter and Instagram
On Facebook
Facebook's greater focus on individual privacy means that it is not as quick or easy to find out if someone has deleted you as a friend.Who Deleted Me, an iOS and Android app and Chrome extension, is the latest in a range of apps that claims to tell you if someone deletes you. However, the service will only reveal people that have deleted you after you have downloaded the app, not before. Other apps and extensions have launched in the past, and become obsolete as Facebook changes its programming code, so this app may not last for long. Who Deleted Me says it is working on getting its servers back online.
Facebook Who deleted me app
    Download the app for iOS or Android, or the Chrome extension
    Log in to Facebook via the app
    Hit "Show Me Who" to see who has deleted you since installing the app. It will also tell you who is a new friend.
On Instagram
It is easier to check up on one's followers on Instagram, which has a more public list of friends. allows a user to log in with their Instagram account and keep a tab on who has stopped viewing their posts. Like Who Deleted Me, it will only track unfollows from the moment it is installed. showing who has unfollowed an Instagram account
    Head to and hit "Add account"
    Click "Add Instagram Account" and enter your details. The site will not post to Instagram without your permission
    Hit "New unfollowers" on the left hand side to see who has unfollowed you. Or in "Settings", configure the site to send you a weekly or daily email.
On Twitter has a similar service for Twitter, allowing you to discreetly check who has unfollowed you The site also allows you to check who is not following you back.
President Obama's Twitter followers
What, no follow back?
 Head to and hit "Add account"
Click "Add Twitter Account" and enter your details. The site will not post without your permission
Choose between options such as "New unfollowers" and "Not following back" on the left hand side to see who has unfollowed you. Or in "Settings", configure the site to send you a weekly or daily email.


This secret code will let you play chess on Facebook Messenger

 From the amazingly intricate easter egg department: Facebook has a hidden, fully functional, graphical game of chess embedded into its Messenger, and anyone can play.
To start a game, open a Messenger conversation with someone and type "@fbchess play". A chess board will show up, and your game has just started! 
Unfortunately, the board is not drag-and-drop; instead, you need to send text commands to move your pieces across the board, with the board refreshing as a new static image after each move. The commands use Standard Algebraic Notation; in layman's terms, this means that P is pawn, N is knight, B is bishop, R is rook, Q is queen and K is king. To move a pawn from the starting position, for example, you'd type "@fbchess Pb4".
The game supports draws (type "@fbchess draw offer" to offer one), undo (type "@fbchess undo"), and you can resign with "@fbchess resign".
There's quite a bit more to it; to get the full list of commands, type "@fbchess help" into Messenger. The feature, which hasn't been publicly advertised anywhere, has been around for at least a month, when it was spotted on Reddit; the news passed relatively unnoticed until it was picked up by Lifehacker Thursday. 


Google Is Offering Free Storage Space Of 2GB And Today Is The Last Day For Getting It

Google wants you to take your online security seriously. On the occasion of Safer Internet Day which was on 10 February, the tech giant rolled out a feature for users to verify their security information and make changes if required. As detailed in its blog post, you need to complete a security check by clicking this link.

Once you click on the link, you will be prompted to enter your Google account information and complete your security review in a couple of steps. You can check your phone number and recovery email address, the devices connected to your account as well as the apps and websites that you have given permission to access your Google account.

After this is done, you will automatically receive an upgrade of 2GB in your Google account that can be used across services like Gmail, Google Plus and Google Drive among others. This means that apart from the standard 15GB space on your Google account, you can bump it to 17 GB after completing this review in less than a couple of minutes.


Things You Didn’t Know You Can Do With Google Drive

Since its introduction, Google Drive has changed the way we work around in Gmail. It is not only time saving, but also lets us organize our emails in a far better way than we used to. If you are getting accustomed to using drive or are already pretty good using it, here are seven things you didn’t know you can do with Google Drive.

1.Offline Spreadsheets

If your work calls for making a lot of spreadsheets, than this feature can be nothing less than a blessing for you. Updated last year, the new Google Drive spreadsheets have new functions like Averageif (which gives you the average of specified cells), and unlimited cells, formulas and columns. The best new feature is that you can even create, edit or modify these spreadsheets without an internet connection. You can simply log in and make a spreadsheet and as soon as you get a connection, you can put it across.

2.Keyboard Shortcuts For The Entire Gmail

You might know about general keyboard shortcuts, but chances are that you might still be unaware of Gmail shortcuts. Well, to ease you out, here is how to get Gmail shortcuts – just press “Shift +?” and there you go, a window will appear displaying all the shortcuts that are enabled and disabled.

3.Customize Priority Settings: Control Who Sees What

Many people believe that Drive’s content is visible to all. That is true but you can very much control its visibility according to your priorities. You can limit your content’s visibility to the people whom you wish to see your content.

4.Surpass 25MB Attachment Limit

As you already know Gmail’s attachment size limit tops out at 25MB. But luckily we can use Google Drive to attach much bigger files. To do this, click on the small Drive icon while composing an email, and select your attachment. Also, when you receive a big attachment, you can save it straight to your Drive. There appears a save to drive option when you hover on the attachment.

5.See How Many Times Your Document Has Been Revised

Yes, this is also possible. There is array of photo cropping and editing options built in the drive. From regular crop options like square, rectangle etc, there are also a few interesting options.

6.Crop Photos

Yes, this is also possible. There is array of photo cropping and editing options built in the drive. From regular crop options like square, rectangle etc, there are also a few interesting options.

7.Track Drive Activities

If you are curious to know what all activities are going down in your Drive, just hit the “I” icon on the top right corner.


How Reputation Management Drives Small Business

How can a small business recover from a bad reputational incident, particularly if it was an issue that wasn’t their fault?

The best defense, Pierre recommends, is to make it a practice to resolve customer support issues as soon as they occur, before a customer becomes upset enough to post a negative review. Don’t argue, he suggests. Offer a discount or a refund instead, to avoid as much as possible the risk of getting a potential negative review. A single bad review could cost a business to lose dozens of new customers each month. The flipside, of course, is that happy customers can refer business to you through positive online reviews.

If an incident is severe enough, consider reaching out to the media directly to explain the situation and if necessary, to apologize publicly to customers affected. For example, one of Pierre’s clients was forced to work through a story of a shooting at the company’s establishment that resulted in an employee’s death. The situation was tragic and the business also lost a great deal of money in the aftermath. As part of its recovery, the client increased security at the business through video surveillance, and with the heightened security in place, issued a press release to announce the improvements.

Do negative online feedbacks serve any kind of a productive purpose?

Although every company is unhappy to see negative feedback online, the experience can provide a business with valuable insight about the way the operation is viewed through the eyes of your customers, and can alert you to problems.

What is the role of reputation management agencies, and do they really work? Are they worth it?

If they are responsible and reliable, reputation management agencies can do much to repair a damaged reputation on search engines by helping to remove disparaging information or helping push it further back so that it doesn’t continue to appear in the first pages of results. As experts, a good agency can also guide you through the process of acquiring a skilled attorney, when necessary, to have negative content legally removed. As I have reported before, however, take great care to speak to other customers of any reputation management agency to assure yourself of their reliability and credibility before getting involved.


5 New Reasons CEOs Should Maintain Stellar Online Reputation Management

In today’s world of social media, CEOs are extremely visible. This week I’ve received some input from online reputation expert Don Sorensen, president of Big Blue Robot. Don’s advise to entrepreneurs: “There has never been a more important time for CEOs to actively manage their online reputations. A positive reputation can establish credibility and trust with shareholders, the media and customers. Conversely, when there is a personal or company crisis, a CEO’s online reputation can fall quickly. Without the proper management, it may be impossible to recover.”

When something goes wrong in a company the CEO’s reputation is directly affected even if there’s nothing he or she could have done. For example, consider Target CEO Gregg W. Steinhafel: If you search his name online, hundreds of results appear about Target’s recent data breach. Even though many of the headlines don’t include his name, his reputation is implicated. The breach, and his reactions, have become a part of his personal online reputation that will remain on the Internet forever. Anyone at all including customers, potential hires, investors and even competitors, can find and use that information from now on.

1. Customers may consider a CEO’s reputation before buying from or endorsing a company. This is especially true if your business offers long-term services, if you’ll be working with the client directly, or if you support controversial causes or policies. A CEO’s personal opinion can quickly turn loyal customers against them and the fallout can live forever in search results.

For example, Lululemon’s founder Chip Wilson was popular enough he had a veritable cult following until he uttered the infamous words about his customers’ weight being the possible problem with his company’s yoga pants. Stock has tumbled and Wilson is looking for another job. No future investor or company will miss the controversy that now accompanies his name.

2. A CEO’s online reputation can help establish them as thought leaders and industry experts. Business leaders should strive to be thought leaders to help their companies and consumers, and to create a solid image for themselves online. Every executive should work to improve their expertise, credibility, and authority and to communicate that value to others on a continual basis. Says Sorensen: “Because you’re an executive, people expect you to have an opinion, to analyze trends, to predict changes, to publish research and case studies, and more. Don’t be afraid to use your unique voice, style, experiences, and point of view to your advantage.”

3. Shareholders may consider a CEO’s reputation before investing. How someone appears online could influence how much and when a potential investor chooses to invest, and even whether they invest in your company at all. If the CEO is creating a start-up, will manage the investment funds, or will have a large influence on how money is allocated, investors will most likely consider the individual’s reputation before getting involved.

4. A CEO’s reputation affects how they’re portrayed in the media. Journalists consider a CEO’s reputation to determine who to interview for a news story. Reporters use both practical information as well as a CEO’s reputation to gauge how well they might fit their stories and how important a quote from them might be. They don’t just consider a CEO’s work on the job, but also the causes they support and even how friendly they are to the media. A CEO’s reputation can even influence what angle a journalist takes when writing. It can mean the difference between a scathing business review and a positive story. For example, Amazon’s CEO Jeff Bezos has a reputation for being visionary. This journalist even called him a superhero. When Bezos has an announcement, the press listens.

5. Search results can fulfill or kill a potential hire. With information from a job interview and an online search, a potential employer can get a pretty good idea of who you are, what you do, and how you react in certain situations. If you seem like a good fit with their values, mission, and culture, you’re more likely to be hired.

What should a CEO do to protect their online reputation? Ideally, you would never have anything negative written about you. But that may not be realistic. Sorensen recommends a proactive approach, starting with monitoring.


10 Simple Ways To Improve Your Reputation

Today, we have to think more about reputation management even more than we did in the past. Not only do we have to worry about how we present ourselves in the flesh, but we also have to be aware of how we come across online. I’m not here to teach you the basics, like avoiding immature or offensive content on social media pages. Hopefully, you know that. I’m here to remind you to create a great impression in real life and then leverage that work to create a strong reputation currency online.

Here are 10 basic guidelines to consider:

1.Do what you say you’ll do. It sounds so darn simple, but think about it: How many times did you request that your banker send you something, that your assistant pick something up, or that your vendor call you back, to no avail? You then have to remember to follow up and hope that they keep their word. Now think of a time when someone told you they’d do something and delivered on it. You probably think of them as reliable and dependable. You trust them. And in all likelihood, you’d give them a strong recommendation or referral, right? Aim to be that person.

2.Go out of your way to help others reach their goals. Being reputable goes beyond a concern for yourself and your own advancement. Foster a mindset of helping other people. Is your friend’s child in college and looking to get some insights into the business world? Offer to spend some time speaking with him/her to offer guidance and answer questions. Do you know someone in sales who is looking for a deal? Ask them if you can help by making the right introduction. Does one of your co-workers need to leave 30 minutes early for a family commitment? Offer to cover for them.

3.Make other people look good. Have you ever been thrown under the bus? No fun, right? It’s important to find ways to make other people look good (for reasons other than not being a jerk). Did someone refer you to a company as a possible client or for a job? Make sure to make them look great as a thank you! Get there early, be prepared, and follow up accordingly in a timely manner with both parties. By making the referring party look great for introducing you, your reputation continues to grow.

4.Go a step beyond what is expected. Did someone ask for a reference from you? Offer three. Did you say you’d save them 10 percent? Save them 15. Did you say you’d follow up in 24 hours? Follow up in 12. If you had a great meeting, send a hand-written thank you note. These small gestures go a long way and will make you stand out.

5.Look the part. An often overlooked and undervalued component to your reputation is your first impression. And like it or not, people make judgements before you open your mouth. Be sure to dress for the environment you’re in. Don’t be too casual. Always err on the side of being too dressy if you aren’t sure of the dress code. Make sure your attire is clean, unwrinkled, well fitting and modern. Have your hair groomed, and if you wear makeup, make sure it’s not distracting. Don’t lose your chance to impress someone simply because you don’t look appropriate.

6.Consider your body language. Your body language tells people a lot. Make sure you have your body facing your audience, your feet pointed towards them, and a tall stance. Nod your head to show agreement, leaning into the other person at times, and smile here and there. Check out body language expert Vanessa Van Edwards, founder of the Science of People, for some great tips on how your body language is speaking for you.

7.Be consistent. Being inauthentic will do you no good, because you won’t be able to remain consistent. You need to show the same great qualities to everyone you meet, bad days included. If you are great in one setting and nasty, rude, and/or cold in other environments, your reputation will suffer. People are willing to share negative experiences much more readily than positive ones. And as you know, they can spread quickly.

8.Act with integrity. This should be the foundation of everything you do. But, especially in the world of business, small acts of greed, selfishness and jealousy can work against you (in ways you may not even notice) and showcase your lack of integrity. If you wouldn’t buy the deal you’re selling, don’t sell it. If you know you can’t get back to someone when you promise, that is not being forthright.

9.Get engaged with your community. Your community can be as small as your office or as large as your city. Your engagement will have everything to do with your values and goals. Being engaged means getting to know people, giving back your time and resources, and being available.

10.Be likeable. Being likeable directly relates to being you. Smile more, approach someone you don’t know, offer a handshake, or wish someone congratulations. These small things can all make you more likeable. What is unlikeable is being fake. Be careful not to falsify who you are just to be likeable.

The people in your life who demonstrate most or all of these traits are probably the people you hold in the highest regard. Their reputations precede them (in a good way) and they don’t have to sell themselves or brag, because others are doing it for them. And there is no greater value than a positive reputation, as it will open doors for you that you otherwise never could.


Top Online Reputation Management Tips for Brand Marketers

Many marketing executives fail to understand how poor online reputation management can damage their company’s sales. To that end, I spoke this week with Don Sorensen, president of Big Blue Robot, who has been working with companies and executives for the past 10 years to improve their online reputations. In the process he’s had a direct view of the impact negative search results can have on a company’s bottom line, whether the enterprise is large or small.

You should never underestimate the cost of a poor reputation. For example, Sorensen notes he once consulted with a company that had a severe online reputation problem. When potential customers searched the company’s name, 7 of the top 10 Google results were negative. After careful review of their rankings and prior-year revenues, he estimated the venture was losing nearly $2 million a year in sales because of negative search engine results. The company confirmed his estimates were accurate — but low.

Online reputation management clearly has a big impact on a company’s revenue. I spoke with Don this week about what marketing executives can do to protect their company’s good image online. Here are his answers, advice and insight based on more than a decade of managing online reputations for clients in a wide variety of industries.

What are some online reputation issues a brand might experience?

Business owners are often taken off-guard by online reputation issues. Many don’t even realize they need to be concerned about their reputation online. A common question I hear is: “Why are people saying bad things about us on the Internet, and what can we do about it?” Executives can spend long years developing a strong brand. It can be beyond unsettling to wake up one day and see defamatory remarks appearing online, particularly when the items move beyond constructive criticism to include outrageous accusations and even slanderous or libelous remarks. Even worse, the negative reviews are often on websites that rank high in search engines, so anyone doing a search on the company name will probably see them. Whether the comments are true or not, these negative search results jeopardize the company’s online reputation.

Do you see executives’ personal reputation affect their companies’ online reputations these days?

Definitely. Top-level executives’ names can become synonymous with the brand, especially CEOs, so their personal reputations can affect the company just like corporate reputations do. Shareholders might look into executive reputations before investing, and well-known customers sometimes do that before buying from or endorsing the company. Executives’ reputations can also affect the amount and kind of press the company gets and the angle journalists take. Executives with strong personal reputations often become known as thought leaders and industry experts, which has major benefits for the company.

Won’t positive Google results stay where they are and serve as protection against reputational hits?

Just because the results are good today, doesn’t mean they’ll be that way tomorrow. Search engine results can change at any time based on recent news, social media, algorithm changes or a number of other factors. Creating and keeping a positive online reputation is a continuous, ongoing process that all brands need to be involved in.

How should companies consider expanding their crisis communication plan to handle reputation issues?

In today’s online-focused world, any crisis will shortly be an online reputation crisis thanks to the real-time nature of social media. Even if a major news publication doesn’t report a negative story about a company, blogs, tweets and other social media can do great damage.The first step is to do everything you can to prevent a problem from becoming a reputational crisis. That includes planning how to best use every online platform your brand is on, not just jumping on the hottest new trend because everyone is doing it. It also includes constant monitoring of online brand mentions and sentiment, and strong threat detection and protection.

What are the key reputation management tactics you recommend and employ for your clients?

1. Own Your Search Engine Results Page (SERP)

Don’t be content with only a handful of links at the top of a search engine results page for your brand. Take full advantage of your SERP by working to control as much of it as you can from top to bottom.

2. Be Social

Claim your brand’s social media profiles and use them. Some of them will have more benefit for you than others, but you still want to claim your brand name on all the major social networks and update them regularly. This prevents others from hijacking your brand name, gives you a bigger presence online, and helps you control more spots in SERPs. The major social profiles that do well in Google results include: Twitter, LinkedIn, Facebook, Google+, YouTube, SlideShare and Pinterest. Be sure to link all of your social profiles together.

3. Blog

Blogging is another way to get your brand out there on the web. Buy a domain that includes the brand name, and then develop your blog with professional, positive information about the company, products, industry trends, support issues and other topics. In addition to showing up on your SERPs and publishing positive information about your brand, blogging also attracts more traffic than static websites, so it helps your reputation and your lead generation.

4. Think Outside the Box

Opportunities to get noticed on the web abound. For example, encourage customers to show how they’re using your product through YouTube videos. Videos tend to rank very well on Google and other search engines.

5. Have an Active PR Strategy

Don’t simply rely on “company news” for your press releases. Look for unique ways your products are being used. Publicize partners you’re working with. Sponsor events that may get press.

Is it worth developing an in-house department to tackle online reputation management issues?

It is possible to do some of the top-level ORM work within a company. Some of these tasks include:

public relations campaigns
social media updates
content development
development of company-related websites like blogs and support forums

Is online reputation management help expensive?

It can vary greatly depending on the unique factors of each reputation. When I give a quote to a potential client, I consider if the ORM work to be done is proactive or reactive. Maintenance and preventive measures are generally less expensive than trying to repair an online reputational problem after it’s happened. I also consider the size of the company, the scope of the work, the specific countries they are doing business in and the estimated return on investment.

What should a company look for when hiring an online reputation management professional?

A reputable professional should be able to show a successful track record with other clients. This should include “before” or baseline Google rankings (before the ORM work began), and “after” results. Negative web pages should be moved down in the results, being replaced by web pages with positive or neutral information about the company. If the client company does business in multiple countries then ask to see country-specific search engine results.